Build Your Future Releases New Video Series
In an effort to recruit the next generation of craft professionals, NCCER’s Build Your Future (BYF) initiative has debuted a video series that establishes an emotional connection with the construction industry.
The first video from the three-part “What If?” series, “American Dream,” shows how the construction industry relates to the American dream in a post-recession economy. Inspirational messages throughout the minute-and-a-half video affirm that the construction industry enables its workers to build the American dream.
The video series is being funded by contributions from the Associated Builders and Contractors and two of it’s member companies in CIANBRO and Fluor.